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If it’s your first time visiting my site or you’ve stumbled across this 10 Email List Building Freebie Ideas For Wellness & Fitness Coaches post today, I’m glad you’re here. It’s so exciting to see all the side-hustle wellness consultant businesses on social media as well as the fitness trainers/coaches that have taken a turn to accommodate their audience and to not only DO online training, but learn the technical ways and completely pivot in today’s “new” world. YOU ROCK!
There is one thing that I don’t see, though. And it’s a super big deal that not everyone understands just yet how essential it is. And it’s the power of building an email list. That's why I've compiled the top freebie ideas to get you started!
An email list is a collection of emails of your subscribers that you have acquired from your freebie offer. They are subscribers that are really invested and want to learn more or get more information from you. Sending out an email to your list on a regular basis (I do weekly-ish, but some choose more or less) and this builds the like, know and trust factor. It allows your audience to get to know you and trust you so they buy from you because you are helping them “feel” better.
Everyone is walking around with a need to feel better.
And it's your job to make offers to help them. For example, let's say you're selling essential oils. Your ideal audience yearns to achieve more stress relief, seasonal health support and they want to add more self-care to their daily routine. You can offer a “5 DayEssential Oil Challenge Jump Start” to use and diffuse essential oils for their health and home.
Or maybe you're a fitness coach with a focus on home workouts for busy, stressed out moms. Your ideal niche might be moms who need motivation, inspiration and workout ideas that are quick and efficient. Your freebie offer to grow your list could be “A 28 Day Positive Pep Talk (Affirmations) To Reach Your Health & Fitness Goals” that you can offer them in exchange for their email.
It's really a pretty simple concept to master. Offer something of value to your ideal audience who needs something to make them feel better and they will give you their email in order to receive it (the goods)!
Let’s dive into the Top 10 Email List Building Freebie Ideas For Wellness & Fitness Coaches that will take your business to the next level.
Quizzes are a super effective way to build your email list. Not only do people find them fun to take, but they enjoy learning about themselves and best of all sharing it with their friends on social media. I like TryInteract because they offer many topics from fashion, fitness, mom topics and more. They are simple to use, you can edit the questions accordingly, and even point your audience in the direction you wish (your blog, offer, etc.) at the end of their Q & A.
Printables are so fun to create (I use Canva.com) and are endless with what you can offer. From organizing checklists, and cheat sheets to menus, shopping lists, fitness trackers, mood trackers, inspirational coloring pages and more! You can offer them as a stand alone or bundle them for a more irresistible offer.
Webinars are advertised all over the internet these days, so chances are you’ve been on one or at least have seen the offers. You can really grab your attendee’s attention by showcasing your story, your product or service and how it can help them. People can really connect with you and become your biggest fan.
4. Coaching Calls
Coaching calls are common in the wellness/fitness industry and offering a free “sample” of your coaching and how you can help your ideal audience is another way to build your list. Your participant gets a feel of how you can help them and you can to showcase what you offer.
5. Private Facebook Groups
Private Facebook Groups are a fantastic way for people to connect and feel united with like-minded folks. Some ways I would invite my ideal audience into my group was to stir up topic ideas on social media (Facebook is what I used) and after sharing some information I would always offer an invitation into my group for the upcoming topic. It really was a great way to connect with more people and list build.
6. Email Mini Courses
Email Mini Courses can go nicely with the private Facebook group by offering a course and inviting them into your Facebook group as well. You can go “live” each day of your course giving great content and save the recordings for your mini course.
Discounts are loved by many and I bet you’re one of them. If you aren’t sure then think about the time you have visited any online store and you got offered a % discount if you “sign up” for their newsletter. Works like a charm!
8. eBook Guides
eBook Guides are super popular, have been used for a long time to grow an email list because they convert well. They provide your audience with a powerful punch of knowledge that can help them with what they are struggling with. eBooks are simple to create using Canva for template designing. Check out this done-for-you guide I created as a freebie offer for you to grow your list, “5 Ideas to Upgrade Your Self-Care Routine“.
Challenges, whether they are 7 days or 90 days or anything in between, are loved by many. They are a great way to give a “taste” of your product or service. It’s a fantastic way to get in front of new people, build an engaged community and jump start your email list and your business! I've created a beautiful 7 Day Self-Love Challenge you can use as an email list building freebie for your wellness or fitness business.
10. Video Recordings
Video Recordings can really allow you to shine with showcasing your personality to your audience. A video of an exercise, a how-to use essential oils for beginners or a brief cooking class can be great ideas to capture attention and build that list!
Final Thoughts About Freebie Ideas…
I hope this list of 10 email list building freebie ideas will help you get your irresistable offer out there to your ideal audience! Remember, you are here to help them “feel” better and what you offer should be just that. When they see an offer that is available for them to get results, then they will be glad to give their email in exchange for your freebie!